The proliferation of the screen is the big driver here, insulating ourselves from the real world.
While we are now sickened by the sight of some roadkill, if we see that roadkill through the medium of TV or the internet, all fine, bring on the goo. While the sight of some of ISIS’ atrocities would provoke physical sickness if most of us saw it in front of our very eyes, seeing them via a mobile phone clip gives it the effect of not being quite real; an Xbox game cinematic perhaps.
All in all, the effect of impact advertising and shock TV is diminished now to the extent that we could all probably eat our way through Ant barbarically killing Dec, broadcast in graphic, gory detail, provided we were given forewarning.
This is why charities have had to amend their advert MOs incidentally, most successfully done by Cancer Research UK, in my humble one.
But now and then, you see something through which cuts through all that mental conditioning to devastating effect.
The Island, if you don’t know (if you have been living on an island for the past few years for example) is a reality (critics argue constructed reality) show in which everyday British folk are dumped on a Pacific island by unpleasant situation enthusiast Bear Grylls to see how they survive.
A Lord of the Flies meets The X Factor kind of show, a brittle society emerges and the people who started out very annoying end up having some kind of epiphany about how they want to live their lives after stabbing a crocodile in the gut or wrestling a shark.
For the first few shows while everything settles down, most of the victims of this social experiment (which, to be fair, it usually is as there is a valid sociological aspect to it all beyond contemporary Big Brother-esque voyeurism) take on Jack Skellington-style body shapes due to a lack of calorific intake.
As an example of desensitisation, I am usually munching on some neatly-packaged item of food while watching this, without so much of a second thought.
However, in the most recent episode of the current series of The Island, a huge storm triggered flashbacks for Army veteran Hannah and subsequently an onset of phantom limb pain; she lost the bottom half of her right leg in a mortar blast during the Iraq conflict.
The emotions on her face during the storm and her indescribable and unimaginable experience with the bout of phantom limb pain was shockingly upsetting and uncomfortable to watch, scything through the desensitisation fog.
And that is the point here – this did not strike me as shock TV for the sake of shock TV. In the first episodes, great care was made to show Hannah wanted to take on the challenge of the show to push herself to survive in that harsh environment.
How difficult not just living with the physical aspects of trauma bought on by modern day warfare and being an amputee but also the mental aspects is a point which should be understood by us all given the sacrifices our Armed Forces make.
Messages delivered in a challenging and uncomfortable manner do hit home harder and bring that across through the prism of reality TV, when done right as The Island appears to this observer to have done, is an achievement.
One person’s anguish can help bring about a wider understanding of a complex issue.
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